Picture this: You have just had an interesting conversation with a friend and she/he happened to mention a new product, service or company that they recently heard about. What’s your first instinct? You will probably google it, expecting to come across more information about the said company and its offerings. Whether you are interested in buying what they have to offer or whether it just piqued your interest, chances are you will want to find out more before you come to a decision. Now, google tells you that there are no results for the said company meaning that they have no online presence or website. What happens then? Will you keep asking around about it? I can bet 90% of us wouldn’t bother, especially if there are other companies offering a similar product.
We are living in the ‘Google It’ times, that is, we look for our information needs online and as such a company without a web presence often loses out on a lot of potential business as it cannot be found. There are other means to raise awareness, some may argue. Yes, that is true; but the truth is you simply cannot overlook the importance of the World Wide Web. And that is why you need a website!
That said, don’t have a website just for the sake of having one; if you are not going to do it right then you might as well not do it at all. You need to set up a professional website that reflects your brand and is customized such that it attracts your target market. Make it easy to navigate and visually appealing in order to make people want to stay on your website and find out more. Your website will be the first point of contact for some of your potential clients therefore, you need to leave them with a positively impression such that they will want to come back. If you are not very tech savvy, you can pay website developers to create a website for you. If you don’t have the funds necessary for this, you can look up websites like GKBO (Getting Kenyan Businesses Online) which is an initiative by Google to sensitize Kenyans on the importance of creating a web presence for their business. The site guides you on how to set up your website and customize it according to your taste.
After setting up your website, you need to ensure only relevant information is put up. On your ‘About’ page, you should talk about what the company does, give a bit of its history, its vision, mission and objectives. You also need to indicate what products and services your company offers as well as a brief explanation about each of them. Contact details as well as social media accounts should be clearly indicated as these are important to enable current and potential clients to connect with you.
A website is important for your business as it gives the company a level of credibility and enables you to easily keep the public updated on new developments. It also has a global reach and this will expand your chances of securing business from sources other than your resident country.
Through increased reach locally as well as throughout the global scene, an effective website can increase the number of sales the company makes which translates into a better bottom line.
You website should differentiate you from your competitors; design it in such a way that anyone who happens across it is able to immediately recognize and remember it as well as your offerings. Make use of search engine optimization to ensure that your website makes it among the first few options when one carries out a search for the products or services you offer.
It has now become commonplace for some companies to conduct business through their websites such that clients can make orders online and pay for them and have the goods delivered to them. Quite convenient.
These are just a few of the reasons why it is vital to set up a professional website for your business and in a world where we are becoming more reliant on technology, it’s a necessity rather than an option.